ZYA is a sports brand created to inspire women to feel bold, confident, and carefree in every movement. The aim was to design an identity that embodies empowerment and celebrates freedom and strength, blending fun with unstoppable energy.
Process and Strategy
Understanding ZYA’s Essence: Focused on the brand’s mission to redefine women’s sportswear as a symbol of empowerment and joy.
Research and Inspiration: Explored bold and playful visual trends that resonate with active, confident women.
Creative Exploration: Developed concepts that balance strength with approachability, using a dynamic and playful design language.
creative solution
Logo Design: A bold and modern logo that symbolizes freedom and movement while staying playful and lighthearted.
Colour Palette: Vibrant and empowering colors to evoke energy, confidence, and fun.
Typography: Strong, clean fonts paired with softer elements to create a balance of power and approachability.
Results
Although a mock project, ZYA reflects the energy and ambition of modern women in sportswear. The brand identity inspires confidence, encourages movement, and creates a visual story that feels dynamic and uplifting.
ZYA is more than a project—it’s a reminder of the power of design to inspire confidence and celebrate individuality. If you could design a brand for your strength, what would it look like?
