Award-winning Brand Strategist and Designer with over 10 years of experience across branding, creative strategy, and visual identity design. Specializing in brand identity development, business presentations, and experiential space concept projects, I bring creativity and strategic thinking to elevate brands. Skilled in Adobe Creative Suite, video editing software, and design for digital marketing, I have a proven track record of delivering high-quality results across cross-functional teams and industries, contributing to the sustainable growth of organizations.
Creative Strategy
Environmental Branding
Experiential Design
Business Presentation Design
Visual Language Development
Content Creation
Packaging & Print Design
Video Production
Digital Marketing Design
Brand Guidelines Development
User Experience (UX)
Art Direction
Cross-functional Team Collaboration
Time & Budget Management
PROFESSIONAL EXPERIENCE
Jan 2018 - Oct 2024: Senior Design Consultant | Consulus, Singapore
Oct 2014 - Dec 2017): Design Consultant | Consulus, Singapore
Mar 2013 - Sep 2014: Art Designer | Persha Studia (Wargaming.net), Singapore
Apr - Aug 2011: UI Design Intern | Common Extract (Now The Gang), Johor Bahru, Malaysia
Jan - April 2011: Installation Trainee | In-Fortune Design
2009 - Present: Comic Artist & Illustrator | Noah Ark Children's Magazine
EDUCATION
Bachelor of Design, Branding | Raffles of Higher Education, Kuala Lumpur, Malaysia (2011 - 2012, 2015)
Diploma of Design, Interactive Media | Raffles of Higher Education, Kuala Lumpur, Malaysia (2009 - 2011)
SKILLS (SOFTWARE)
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere
Affinity Designer
DaVinci Resolve
Figma
Keynote
LumaTouch
Microsoft Office
Pages
Procreate
Procreate Dreams
AWARDS
Danang Landscape Design (2016)
Deego Toys Character Design Competition Winner (2012)
Chong Hwa High School Art & Design Department Charcoal Painting Runner-up (2011)
Teelocker Childhood Dreams T-shirt Design Finalist (2011)
YTL Climate Change Short Film Competition Winner (2010)
Selangor Turf Club Horse Transformation Competition Winner (Group) (2010)
Melaka-Johor Chinese Independence School Art & Design Comic Winning Prize (2008)
Chong Hwa High School Art & Design Department-Senior High Design Competition 3rd Place (2008)
"Say No to Violence" Poster Design Runner-up (2007)
PAGE ONE ACADEMY "Malaysian Junior Art Assessment" Distinction (2005)
Foon Yew High School Comic Competition 2nd Place (2005)
Foon Yew High School Junior 2 Moral Art & Design Competition Merit (2003)
Foon Yew High School Junior 1 & 2 Art Competition Winning Prize (2002)
LANGUAGES
English, Mandarin, Cantonese