Zazu is a boutique hotel catering to busy business travelers who value efficiency and comfort. The brand needed a visual identity that reflected its professional yet energetic ethos while ensuring a welcoming and convenient experience for its guests.
Strategy & Concept
The design strikes a balance between professionalism and vibrancy, reflecting the dual priorities of Zazu’s clientele: productivity and comfort. Inspired by the brand’s focus on energy and elegance, I crafted a visual identity that feels approachable yet refined.
Design Process
The logo combines clean, modern lines with subtle flourishes to maintain a classic yet dynamic feel. The vibrant coral accent injects energy, while muted tones ensure sophistication and versatility. A modern serif font was chosen to emphasize timeless elegance, while a sleek sans-serif balances it with a contemporary touch
Outcome
The final brand identity embodies Zazu’s core values of professionalism and energy. The elegant visuals ensure a timeless appeal, while bold design elements bring a fresh perspective. Deliverables included a complete visual identity system, hotel collateral, and digital mockups.
Reflection
Although this is a mock project, it was an opportunity to refine my ability to create identities that merge efficiency with personality. Zazu reflects the kind of thoughtful branding I strive to offer my clients.
